Leaflets are obviously a major part of the electoral process. We try to encompass our ideas in them, and something of our style. The Oxford English Dictionary describes leaflets as being chiefly for gratuitous delivery, the first known use of the word being in the 1860s as “very young tracts” (ie freshly printed material)*. Gratuitous can of course mean unnecessary as well as free. Our leaflets are free, very young but surely not unnecessary.
My first leaflet was the Conservative manifesto; the second has a brief letter from me, my picture (taken by a neighbour: I sent two photos to the party for them to choose, calling them happy and serene: they picked happy), some relevant parts of the manifesto and a big extract of a voting slip with an “X” by my name. Just to remind people what to do.
We have hundreds of them to be delivered, as many as possible by me. Hopefully they help; hopefully they are necessary. We look at leaflets from the other candidates to assess what they are saying, how good they are; I am sure they do the same to ours. So at least some people read them. And most will be recycled.
My brief letter:
This election is critical to the future direction of the County: we have to break the Labour majority and build Conservative seats to ensure the Council takes notice of local needs. Needs like guaranteeing the future of our schools, fighting for our Post Offices, providing affordable housing and caring for our elderly.
I have not been involved in politics before. I now work part time and have the energy and enthusiasm to help residents. I want to ensure the new Council is soundly managed and my career as an accountant and a senior manager means I can add real value to the Council. I believe that Conservative principles of value for money, less red tape and common sense results are needed.
This new council provides a great opportunity for a fresh start for Northumberland. Lets not waste it. We have got the ideas and commitment to make a difference. On May 1, vote Woodman, vote Conservative.
* Extract from a novel Cometh up as a Flower, by Rhoda Broughton: “Providence makes use of humble instruments sometimes to fulfil its behests, to prove which many good little books and leaflets (as Spurgeon and Co. have christened very young tracts) are written and printed.” The first known use of “leaflet”.